Danielle Dakin
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Danielle Dakin

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Logistics, Strategy & Psychology.

What do they have in common? 

Me! I wear all three hats.

Logistician

Psychologist

Logistician

I have over 20 years of experience in the Logistics and Supply Chain industry, focusing on warehousing improvements, stakeholder management, and driving change.


Strategist

Psychologist

Logistician

Finding the root cause of a problem is key to creating an effective strategy. I focus on understanding market needs and trends to develop go-to-market strategies that work well and meet changing market demands.

Psychologist

Psychologist

Psychologist

I believe everyone has potential, which is why I studied positive psychology. After earning my master’s degree, I became a positive psychology practitioner. I now have scientific techniques to help people flourish.

I'm also an award winner!

I won the DHL & Everywoman Award for Innovation & Sustainability and the Women in Logistics Woman of the Year award.


But, some years later, after climbing the corporate ladder...

I Needed Change

In my mid-30s, I felt unhappy at work. I struggled with stress and anxiety about my career.


I lacked self-belief, purpose, direction, and motivation. I wanted a better job title and more pay. 


But I told myself, "I’m just not good enough." 


This wasn't true, deep down, I was scared of failure.


Taking the time to explore these feelings was transformative. I immersed myself in self-help books and pursued a Master of Positive Psychology. 


I came to understand that experiencing self-doubt is a normal part of life’s journey.


As I navigated this career crisis, I discovered how to design an authentic career path that truly reflects who I am.

What Makes Me Different

My Experience

I’ve helped many clients manage and navigate career obstacles like imposter syndrome, build confidence and motivation, and achieve alignment to foster career growth. My experience in self-development, positive psychology, and managing operations, teams, stakeholders, and customers gives me the credentials to help my clients grow and navigate any career crisis or development positively.

My Background

I've dedicated over 23 years to working in large organisations. I'm also a trained coach, trainer, and positive psychologist. I've chosen to stay in the logistics industry as a strategist because I've found a role that aligns with my values and strengths. My extensive "real world" background makes me uniquely relevant and better suited to support you.

My Approach

I combine coaching, mentoring, and positive psychology techniques in my coaching practice. Working with me gives you access to corporate knowledge and experience, helping you overcome obstacles and find inspiration. I have developed frameworks to help manage imposter syndrome and build confidence. I also have a method to help you get unstuck in your career so you can move forward with clear direction and motivation. These tools are based on research in positive psychology.

My Journey

You've likely tried many different approaches, just as I have, but they may not have worked because they didn’t address the root cause of the problem. I completely understand how frustrating that can be, I’ve experienced the same feelings. During my journey of growth and change, I dedicated time to developing, testing, and refining effective techniques that truly make a difference. I am confident in their ability to transform your career trajectory, and I genuinely want you to enjoy the growth and recognition you deserve.

Chat with me for free

Please feel free to contact me for a FREE 30-minute chat to discuss your career challenges and aspirations. 


I genuinely believe that talking can be incredibly helpful, and I'd love to help you. 


No matter what, you'll leave the call with some practical advice! 

Make an Appointment

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